Well, here we have Woody Allen, who hardly consumes alcohol, advertising vodka circa 1966. Woody explains how his series of three (or, with the one above, four?) vodka ads came to be in his stand-up act.
“A big vodka company wanted a prestige ad. And they wanted to get Noel Coward but he was not available … They tried to get Laurence Olivier … They finally got me. The phone rings and the voice on the other end says, ‘How would you like to be this year’s vodka man?’ And I said ‘No, I’m an artist. I do not do commercials. I don’t pander. I don’t drink vodka. If I did I wouldn’t drink your vodka.’ He said, ‘Too bad. It pays fifty thousand dollars.’ I said, ‘Hold on, I’ll put Mr. Allen on the phone.”
The series of ads appeared in every major adult glossy on the newsstand and giant billboards plastered the campaign around the country. Most sources say the ads appeared “circa 1966.” Erix Lax, Woody’s biographer and confidant says they appeared “in the early sixties.
And here is the stand up comedy act referred to above: