Yamaha Design Teams Swap Roles


AH A MAY (Yamaha backwards) is a project in which the design teams from the musical instrument and motor vehicle divisions of the multinational firm swapped roles, designing products for each other. They finally built four actual prototypes which were presented at the Ninth Edition of the Biennale Internationale Design Saint-Etienne 2015:


Raijin – God of Thunder Drums prototype

We are especially fond of this one (see it in action in video below), which resembles a globe and allows performers to let their imaginations run wild on an assortment of different kinds of drums. – Design Center, Yamaha Motor Co., Ltd.

raijin_god_of_thunder_drums_2 raijin_god_of_thunder_drums_3 raijin_god_of_thunder_drums_4



√ Root – Motorcycle prototype

By taking the meters on the instrument panel off the motorcycle rider’s view, the idea of the design is to enable him or her to be a part of the passing scenery. The form was inspired by a horse motif that aims to give a sense of unity among people, nature, and the vehicle. – Kazuki Kashiwase (Design Laboratory, Yamaha Corporation)




Fujin – God of Wind Marimba prototype

The seating of the performers in this marimba brings to mind the image of a two-seater motorcycle and enables the performers to enjoy the thrill of unexpected swings and gaps as they play the marimba. – Design Center, Yamaha Motor Co., Ltd.

fujin_01_l fujin_04_l


Electric-power assisted bicycle prototype

The electric-power assisted bicycle is placed on a recharging stand, and when cyclists pedal it, this recharges the battery. The battery power can then be taken out of the stand and the electricity generated shared with the family and used to power musical instruments and other electric appliances. – Jose Gonzalez (Design Laboratory, Yamaha Corporation)



via Twisted Sifter


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